PROTECTION FROM EMERGING MARKET VOLATILITY
ACESS TO SOME OF THE WOLRD’S LARGEST COMPANIES
The USA maintains its position as a powerful market, with stable economic, political and juridical structures, offering many opportunities to companies and entrepreneurs from other countries. The country represents ¼ of the companies of the world, and ¼ of all world economy.
According to data of the American Consulate in São Paulo, Brazilian investment in the USA raised 89% on the last five years – and the tendency is that the investments will continue to grow. The arrival of the Brazilian business investors grew so much because of the economic outlook crisis: they perceived that they needed to diversify their markets.
In the USA, to invest in a specific business could mean to attend practically a country, thinking about statistics. When a company succeeds in these conditions, it automatically valorizes its brand in Brazil. There is also no way of discarding facts chained to the investor’s personal life: it is very common to listen to stories of someone who moved seeking a better professional education or better living conditions for his family. Or, simply, because he/she identifies oneself more with the culture of the United States, also to do business.
THERE ARE SOME INVESTMENT PROFILES VERY ATTRACTIVE TO INVESTORS, ESPECIALLY FOREIGNERS:
REAL ESTATE MARKET
The American real estate market is one of the opportunities to find a safe and profitable investment through sales of houses, apartments, land, commercial offices, or the rent of them. The investment is even more attractive when you think about the stability of the American money, the safety on the purchase, and the simplicity of the formalities to maintain the estate.
FUNDS AND INVESTMENT GROUPS
The main advantage of the funds and investment groups is to allow that people with less volume or resources to access investment strategies, which would demand a greater amount to be accessed. As specialized professionals do the management of the resources, the investor doesn’t waste time with the management of the fund, and can profit the dividends in a passive way.
ACQUISITION OF COMPANIES
Another way of entering the American market is through the acquisition of companies already in operation. The American market has licensed brokers for this kind of operation; it’s also very important to have a legal support all the way through this process. It is an excellent option, as long as the entrepreneur pays attention to all the geographical, cultural and demographical differences, and studies deeply the region in which he/she wishes to invest.
To start a business having the credibility of a brand already established in the market raises the chances of succeeding. The franchises already have a business plan, and you can count on the support and know-how of the franchiser, besides avoiding mistakes for not knowing well the local culture.
INTERNATIONALIZATION OF THE COMPANY
With the positioning of the company on the international markets, the search and the sales volume are maximized. The adequacy to the international exigencies makes the product more competitive in different markets, improving the quality of the production processes.